Soho House has opened its first foothold in South America, occupying a historic corner of Brazil’s mega-metropolis São Paulo. The latest outpost for the UK-based members’ club (with outposts from New York to Mumbai) is no less than the city’s most ambitious cultural hub, Cidade Matarazzo – two newly developed blocks of hospitality, retail, wellness, offices and cultural spaces shaped from ten buildings that served as a hospital for most of the 20th century.
