A software firm has secured a £2.25 million investment.
OneUp Sales, whose platform helps businesses to manage and motivate sales teams, will use the new capital to enhance its platform.
It follows a successful 2022 during which the business more than doubled staff to its current 36-strong payroll and increased annual revenue by over 115 per cent.
Tamworth-based OneUp Sales' platform aims to enhance reporting, improve the accountability of salespeople, foster friendly competition among staff and help celebrate success.
It also integrates with almost 30 different types of customer relationship management systems. The platform is used by more than 250 companies in the UK including in the recruitment industry.
This latest investment will enable the company to enhance its existing product and launch a new service to manage commission later this year which it claims will simplify the process of calculating and managing it.
OneUp Sales was founded in 2016 by two former games' developers, Derry Holt and James Heath.
Mr Holt said: "We are excited about this new chapter at OneUp Sales. Our growth and this successful fundraising round validate the impact we're having on hundreds of sales teams around the world.
"With the support of our investors, we are well prepared to pursue our vision and deliver even greater functionality to our clients. Our upcoming commission management tool is set to be a gamechanger for finance and sales teams everywhere."
The latest investment has come from Midlands Engine Investment Fund's Proof of Concept & Early Stage Fund, managed by Mercia.
It follows two earlier funding rounds from Mercia and the Midlands Engine Investment Fund totalling £750,000.
David Baker, investment manager at Mercia, added: "Although many sales teams still rely on spreadsheets and whiteboards, there is a growing market for sales performance platforms.
"OneUp Sales has been a pioneer in the field and differentiates itself through its easy-to-use system that engages staff effectively and integrates with existing sales systems.
"The company has grown rapidly in recent years. The latest funding will enable Derry and James and the team to take it to the next level."
