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Bangkok Post
Bangkok Post
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'Soft power' goal proves a tough nut to crack

Thailand Gen Prayut Prayut Chanocha
Danupha ‘Milli’ Khanatheerakul eats mango and sticky rice on the stage of the world-famous Coachella Valley Music and Arts Festival 2022. (Photo: Coachella 2022)

The government's plan to harness "soft power" to propel Thailand into becoming a leading country of the world may sound impressive.

But recent news about navy recruits being forced to drink semen and the president of a prestigious arts university insisting that posting photos of a flight attendant for his subordinates "to drool over" was harmless are definitely not.

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