
Though searches for "quiet luxury" have reportedly dropped 25 percent in recent months, Sofia Richie Grainge still continues to find new ways to serve up rich girl style. And, as my fellow Gilmore Girls fans know, there's no better way to flaunt familial wealth than a private school uniform.
Grainge channeled that "just accepted to Chilton" energy in her new holiday campaign for Tommy Hilfiger—a brand long beloved by the well-to-do. She eschewed typical Christmas party sparkle, instead dressing in a collection of subdued preppy separates that could transcend seasons.