If Sofia Richie Grainge launched a fashion label minutes after her wedding went viral, it would've sold out. But that wasn't "the right time," according to her recent interview with Harper's Bazaar. She waited until October 16, 2025, to put a stop to the circa-2023 rumor mill with SRG's launch.
The demand for clothes designed by Grainge has never been higher. Her sartorial prowess garnered 11 million Instagram followers over the years, all of whom would place an order for Grainge-approved styles in a heartbeat. Now, thanks to Revolve, they can.
