
In the celebrity space, launching a fashion or beauty brand is a standard practice. Stars like Gigi Hadid, Hailey Bieber, Kylie Jenner, and more have ventured into this space. But hard-launching a fashion brand and a pregnancy on the same day? That's an accomplishment few can boast.
On October 16, Sofia Richie Grainge debuted her new fashion brand, SRG, releasing more than 50 new styles to her awaiting fans. While shoppers were perusing the label's new offerings—which include posh wrap coats, asymmetrical blouses, and several animal print styles—the model posted on her own Instagram to reveal another exciting new role.