Victoria's Secret has at last embraced disability and made a 'dream come true' for Sofía Jirau as the lingerie brand's first model with Down Syndrome.
The Puerto Rican beauty, Sofia Jirau, 25, burst into the modelling industry at New York Fashion Week in 2020 and passionately proved there's 'no limits' for 'people like her'.
Since then she has stormed to success and become a champion for change as the modelling industry accepts a need to breakdown boundaries to be inclusive.
Sharing her news of landing the lucrative campaign for VS she posted: "One day I dreamed of it, I worked on it and today it is a dream come true," she wrote on her Instagram profile.
"I can finally tell you my big secret. I am the first Victoria Secret model with Down's syndrome!"
She also started a Spanish-language campaign called No Limits to show the possibilities for people with Down's syndrome
"Thank you Victoria's Secret for seeing me as a model who has #NoLimits and making me part of the inclusive Love Cloud Collection campaign," Ms Jirau said on Instagram.
"Inside and out, there are no limits!"
She has appeared in the company’s new Love Cloud campaign which is a collection of everyday underwear.
The campaign sees 18 women modelling the range, some are professional models while others are inspiring women, to reinforce the message that the brand is for everyone.
On her website she said wants to help people break through their perceived limitations.
"For me, the most important thing about fulfilling my dreams is to show people around the world that there are no limits and to inspire them to pursue their own dreams," she said.
"This is why I always say ‘Inside and out there are no limits’ to motivate people to break through their self-imposed limitations."
The move from Victoria's Secret comes as the brand has come under criticism accused of creating a 'culture of misogyny' at the business.
Vogue has noted the collection is the first under the tenure of Victoria's Secret's new creative director Raúl Martinez, who has been working hard at rethinking how the brand markets itself to women.
In an attempt to acknowledge differences, the brand launched it's first mastectomy bra, racially diverse models promoting underwear in different skin tones, and hiring transgender beauty Valentina Sampaio.
