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Anushka Mukherji

SoFi Crypto Just Launched. Should You Buy, Hold, or Sell SOFI Stock Now?

SOFI SoFi Stock Crypto fintech SoFi Technologies

Digital financial services company SoFi Technologies (SOFI) has once again boldly entered the world of cryptocurrency with the launch of SoFi Crypto, becoming the first and only nationally chartered bank where consumers can bank, borrow, invest, and now buy, sell, and hold crypto, all in one trusted platform. This marks a major comeback for SoFi. The company once allowed users to buy, sell, and hold crypto directly through its app, but paused the service two years ago as part of its effort to secure approval for a national banking license.

Fast forward to 2025, and SoFi is officially back in the crypto game. Starting Nov. 11, select SoFi members can once again trade Bitcoin (BTCUSD), Ethereum (ETHUSD), and other digital assets, with full access set to roll out in phases to all 12.6 million members by the end of the year. And the timing couldn’t be better. Interest in digital assets has exploded in 2025, with ownership reportedly doubling this year.

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