Social media stars are heading to Glasgow for Scotland’s first Influencer Festival, IRL.
The festival is bringing together the UK’s hottest influencers, celebrities and fashion and beauty brands at Platform under Central Station, allowing fashionistas the chance to get up close and personal with their favourite on-screen icons.
Launched by Aquarius Creative, the new festival will 'transport Instagram from your mobile screen into real life' and feature VIP guests such as Love Island’s and Towie’s Kady McDermott and Tara Maynard, alongside Scottish stars Abbie Blyth, Molly McFarlane and Megan Welsh and a roster of top talent including Lydia Butler, Monique Palombo, Leanna Paul and Maggie Liz Smith.
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Some of the UK’s top fashion brands will also be on hand to showcase SS22 trends with fashion shows and styling sessions from Missguided, I Saw It First and local boutiques like Kiwi & Co.
Beauty lovers can also get in on the action with a glam stage featuring makeup artist to the stars, Stacey Toner, who’ll be showcasing Tatti Lashes and the hottest spring makeup looks, while street food favourites from Platform will be available throughout the event, alongside signature cocktails from JJ Whitley and Whitley Neill perfect serves, and mocktails.
Kirsten Cameron, cofounder of IRL said: "We're ecstatic to bring a full new vibe to Glasgow, with a fresh new concept. We can't wait to party again in the famous arches, with DJs, entertainment and Instagrammable cocktails. We're taking Instagram from your phone screen into real life, shopping all your favourite brands you scroll past and partying and getting to know the influencers you follow".
Kathryn McCormick, owner of PLATFORM said: “We’re really excited to host Scotland’s first influencer festival at Platform. It’s a perfect fit for the event, and we can’t wait to see it come to life.”
IRL Event takes place on April 3rd at Platform. To celebrate the arrival of Kady to the lineup, tickets are available now for £12pp. Buy now from Skiddle
