
Just days out from the United States presidential election last month, X (formerly Twitter) suddenly crippled the ability of many major media and political organisations to reach audiences on the social media platform.
Without warning, the platform, under tech billionaire Elon Musk’s stewardship, announced major changes to the main pathway these organisations use to disseminate content. This pathway is known as the application programming interface, or API. The changes meant users of the free tier API would be limited to 500 posts per month – or roughly 15 per day.