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The Guardian - UK
The Guardian - UK
Business
Michael Savage Media editor

Social media overtakes TV as main source of news in US, analysis finds

United States Donald Trump Joe Rogan Elon Musk X Instagram TikTok United Kingdom
Podcaster Joe Rogan, who interviewed Donald Trump before last November’s US election, was found to be hugely influential, especially in reaching young men.
Podcaster Joe Rogan, who interviewed Donald Trump before last November’s US election, was found to be hugely influential, especially in reaching young men. Photograph: YouTube

Social media has overtaken television as a source of news in the US for the first time, according to a comprehensive analysis of media consumption confirming the rapid rise of “news influencers”.

In a watershed moment for the US media, 54% of Americans said they received news from social media, according to the research carried out after President Trump’s second inauguration. Half said they sourced news from the once all-powerful TV networks.

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