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Digital Camera World
Digital Camera World
Hillary K. Grigonis

Social media is broken. Could BuzzFeed’s new “Island” platform finally make social media about the content, not the algorithms?

The landing page for BuzzFeed's upcoming social media platform has an island-themed background with the text "join us".

As social media platforms become increasingly political and algorithm-centric, many are looking for alternatives to the Meta, the Musk-owned X, or the banned-then-not-banned TikTok. But the next social media alternative could come from an unexpected source: BuzzFeed. On February 11, Buzzfeed teased an “Island” social media platform – and published a manifesto denouncing the AI and algorithms driving the biggest platforms. Could BuzzFeed’s upcoming platform be the answer for photographers struggling with the ever-changing algorithms?

At the end of a long manifesto about what’s broken about today’s biggest social media platforms, BuzzFeed Founder and CEO Jonah Peretti revealed that the company is working on a new social media platform that uses human curation rather than algorithms “that brings joy and playfulness back to the internet.”

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