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The Independent UK
The Independent UK
National
Barbara Ortutay and Haleluya Hadero

Social media companies made $11 billion in US ad revenue from minors, Harvard study finds

Copyright 2023 The Associated Press. All rights reserved.

Social media companies collectively made over $11 billion in U.S. advertising revenue from minors last year, according to a study from the Harvard T.H. Chan School of Public Health published on Wednesday.

The researchers say the findings show a need for government regulation of social media since the companies that stand to make money from children who use their platforms have failed to meaningfully self-regulate. They note such regulations, as well greater transparency from tech companies, could help alleviate harms to youth mental health and curtail potentially harmful advertising practices that target children and adolescents.

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