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Politics
Mark Nartey, Lecturer, English Language and Linguistics, University of the West of England

Social media campaigns can be effective -- if offline action is also taken. A case study from Ghana

Ghana Facebook Twitter Inc. Instagram WhatsApp
Ghana's protest culture has grown along with the spread of social media Dieu-Donné Gameli/Wikimedia Commons

Ghana has about six million social media users out of a population of 31 million. WhatsApp, Facebook and YouTube are the three dominant social media platforms, while Instagram and Twitter are gradually gaining popularity.

Most users are young, educated and in the middle class or above. Men outnumber women online.

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