Social media agency Populate Social has been acquired by a global marketing company for an undisclosed sum. The company was bought by Mission Group, a UK-wide collective of creative agencies.
Populate will continue to operate independently following the buyout, retaining its brand and identity but forming under the newly created Mongoose Group of agencies within Mission. Populate founder Dan Simmons will remain as managing director with no changes to the leadership team in the business.
The Cardiff-based firm covers all things social media, including community management, content and paid social advertising. It works with clients across a range of sectors including elite sport, e-commerce and tourism. Notable projects include work with Paris Fashion Week, Kingsman 2 Movie and Cardiff University.
