Social feeds are being flooded by AI fakes. But these cameras are getting invisible authenticity stamps for video

Sony a1 II camera with a Sony FE 28-70mm f/2 GM lens attached on a wooden bench outside.

I’ve watched entirely too many AI-generated videos that look like a security camera feed of some sort of wild animal attempting to trick-or-treat before realizing that what I was watching never actually happened. But as AI video increasingly begins to fill social media feeds, Content Authenticity (C2PA) is coming to videos.

This week, Sony announced that it is expanding C2PA protections to video. C2PA is a Content Authenticity initiative across multiple brands that uses standardized metadata tags to indicate how a photo was created. That includes tags indicating whether the image was captured by a camera or generated with generative AI.