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USA Today Sports Media Group
USA Today Sports Media Group
Sport
Robert Zeglinski

Soccer fans couldn’t believe the utter blandness of the FIFA 2026 World Cup logo

Fifa World Cup Soccer

The 2026 FIFA World Cup will mark the first time soccer’s biggest men’s tournament has taken place in the United States (at least partly) since the early 1990s. And judging by the early reveal of the tournament’s logo, FIFA might not be entirely ready for the spectacle of the moment.

On Wednesday night, FIFA unveiled the “We Are 26” logo for the 2026 World Cup, which the U.S., Mexico, and Canada will jointly host. If the intention was to build hype with the logo, the objective clearly failed. If the intention was to create skepticism about FIFA’s direction with the tournament over one mere graphic design snafu, the mission succeeded.

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