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The Guardian - UK
The Guardian - UK
Sport
Max Rushden

Soccer AM was not just laddish banter – it changed my life and gave soul to Saturdays

Max Rushden with Helen Chamberlain on his Soccer AM debut in August 2008
Max Rushden with Helen Chamberlain on his Soccer AM debut in August 2008. Photograph: BSkyB

My first vivid memory of Soccer AM was in a hungover stupor sprawled across a sofa at a mate’s student house in Birmingham in the late 90s. There was a man on television doing keepy-uppies with a giant cuddly toy sheep, there were lots of goals – then two people started wrestling in leotards by the Hammersmith flyover. It was charming and silly and kind of hazily endless – no matter what you did on a Saturday morning, it would still be on when you got in.

Around a decade later, it’s 16 August 2008, and I’ve spent the night staring at the ceiling. I am terrified. Soccer AM starts at 9. I’ve never hosted a TV show before. There was no audition, no screen test. My whole career has led to this point and I’d rather be anywhere else. I just about get my opening words out. The show happens around me. And to be honest, it does for months. Had social media been the force it is now I wouldn’t have lasted. But very slowly I vaguely learned what I was doing – I was lucky to be next to a brilliant broadcaster in Helen Chamberlain. Those enjoyable seven seasons are often referred to as The Glory Years ’08-’15.

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