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Evening Standard
Evening Standard
World
Robert Dex

Sober Euros: Sales of low and no alcohol beer help drive £2.7bn spending spree

The European Championships, kicking off in Germany on Friday night, are set to give the economy a £2.75 billion boost with sales of “no” and “low” alcohol expected to hit a record for a major tournament.

Euro 2024 gets under way at 8pm as Scotland face Germany in Munich, with the Tartan Army looking to make it beyond the group stage for the first time, despite competition from Switzerland and Hungary. England, whose first game is against Serbia on Sunday at 8pm, will also have to play Denmark and Slovenia and are among the favourites to be crowned champions alongside the host nation and beaten World Cup finalists France.

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