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Lifestyle
Adilaid Bhebhe, Media and Communications Lecturer, Nottingham Trent University

Soap operas can deliver effective health education to young people – new research

Eastenders: Phil Mitchell has ongoing issues with alcohol abuse. BBC Pictures

In an episode of Eastenders, we see characters Lauren Branning and Phil Mitchell struggling with alcohol misuse. There are trials and tribulations for both and obstacles to overcome. Through family and community support, as well as assistance from health organisations and alcohol support groups, we see them gradually getting better and coming out the other end stronger.

Although they encounter moments of relapse, as do real-life people struggling with alcoholism, their families and community work together to ensure they overcome the temptation. This is an example of infotainment – an engaging story, which ultimately hopes to educate and inform about very real-world social issues.

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