When Tesla raises its prices, people are upset, which is to be expected. When Tesla lowers its prices – which is rare, especially in the US – while many people are obviously excited, others aren't happy. The unhappy folks are typically those who already own a Tesla model that they paid more for. Not only are they likely jealous that someone got a much better deal on a Tesla than they did, but their resale/trade-in value instantly plummets.
Tesla has said over the years that it has the most transparent prices in the industry, it doesn't offer deals or discounts, and it doesn't have markups. Sure, it depends on how you define deals and markups, but regardless of the official definitions, Tesla showed us over and over in 2022 that it can and will raise its prices. Then, toward the end of the year and into 2023, the US EV maker dropped prices. The most recent price cuts were significant.
