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Fortune
Fortune
Francesca Cassidy

So… what are we doing with AI? Innovating in an age of caution

(Credit: Illustration by NICOLÁS ORTEGA for Fortune)

It is a situation many CEOs are familiar with. Seated at that most intimidating of tables, fixed by the steely glare of their board members, faced with the question: “So…what are we doing with AI?” 

Artificial intelligence has gripped the business community’s attention like few technologies before, but the payoff is far from guaranteed. More than half (56%) of CEOs participating in PwC’s latest Global CEO Survey said their AI investments have yet to produce any meaningful financial benefits, with only 12% reporting both cost efficiencies and revenue gains.

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