IT’S ALL HAPPENING
Some phrases are commonised so quickly that it’s easy to forget how new they are. The concept of the second-screen experience wasn’t regularly discussed on these pages until 2012; a decade later it is much a part of our lives as privately WISHING TO HELL YOU’D PUT THAT BLOODY TABLET DOWN AND LISTEN TO THE DIALOGUE PROPERLY – IT’S CASSAVETES! But never mind the second-screen experience. We’re now moving towards the age of the second first-screen experience, in which a dopamine fiend watches two football matches/episodes of Dawson’s Creek simultaneously. We know this because, for the last few years, Football Daily has been that dopamine fiend. This weekend, two screens might not be enough.
