
While this year has ushered in an array of luxe blonde tones, from golds to altogether creamier hues, this winter sees one shade offer what few others have - low-maintenance. Promising soft regrowth and perfectly blended neutral strands, Heritage Blonde is this season's casual approach to lightened hair...
As mentioned, there has been no shortage of blonde hair inspiration amongst the 2024 hair trends. In fact, we've seen everything from radiant Sunflower Blonde to clean, ultra-glossy crystal-clear hair but while there has been plenty of choice, shade-wise, they all feature one key thing in common: upkeep. If you're not a natural blonde - or are trying a lighter or more golden tone - you'll know that it's not the easiest of colours to maintain. Thankfully though, there may be another blonde trend emerging this winter that is.