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Fortune
Fortune
Prarthana Prakash

Snouts, muddy puddles and British accents: How Peppa Pig became a global cultural phenomenon—and a $1.7 billion business franchise

Peppa Pig United States Fortune Daddy Pig Hasbro Britain
peppa pig mascots standing in a row (Credit: Leon Neal—WPA Pool/Getty Images)

Peppa Pig isn’t the average children’s cartoon. 

The family of two-dimensional pink pigs with protruding snouts, dressed in colorful clothes and speaking in English accents, has gone from a humble British TV show to a global staple in households with young children.

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