NBC Universal's decision to spark up healthy doses of Snoop Dogg at the Paris Olympics was a stroke of creative-thinking genius as the once-controversial rapper has become America's beloved mascot. Mr. Dogg has been ubiquitous and proven himself malleable in almost all coverage situations and he's been an instrumental piece in coverage that's been nearly universally praised. Considering all that, it would be borderline malpractice if NBC didn't ask him back for their presentation of the 2026 Milano-Cortina Games.
According to a report from the New York Times' Richard Deitsch, it sounds like that is very much the plan.
