There's a new sponsor in the world of college football bowls: Snoop Dogg.
The legendary rapper's name will now be seen everywhere in bowl season as the unveiling of the new Snoop Dogg Arizona Bowl presented by Gin & Juice by Dre and Snoop was announced on Monday, via Yahoo! Sports' Ross Dellenger. This is the first time a celebrity's name has graced the title of a bowl game.
Dr. Dre and Snoop's alcohol brand is now the first alcoholic company to sponsor a college football bowl. Gin & Juice will likely be sold at the game since bowl games allow alcohol sales. Gin & Juice was just established this year in order to commemorate the 30th anniversary Snoop's debut album Doggystyle.
The Arizona Bowl was previously sponsored by Barstool Sports for three seasons.
On top of being the sponsor of the bowl, the 52-year-old is also expected to be in the broadcast booth during the game. He will also participate in pre-game activities and potentially perform his music.
The Snoop Dogg Arizona Bowl will kick off on December 28 at 4:30 p.m. ET.
