Snoop Dogg is adding yet another business venture to his growing list, announcing plans to launch INDOxyz, a new coffee brand that’s hoping to target entrepreneurs and innovators. The line will feature both a cold brew (which will sell for $6) and whole beans ($18) and will initially sell in California. A Las Vegas rollout will follow, then the brand plans to go nationwide.
The singer-actor-crypto enthusiast-metaverse advocate-author-record label owner (okay, look, we could go on for quite some time with this list) met his partner, Indonesian entrepreneur Michael Riady, during the pandemic, and the two began looking to create a brand together. The beans will be sourced from Indonesia and shipped to Los Angeles.
