Kim Kardashian might be embroiled in a Balenciaga child BDSM scandal, but over at her shapewear line SKIMS things are looking much more joyful.
Snoop Dogg is the surprise star of the brand’s Christmas campaign, appearing alongside three generations of his family in cute pyjamas. Honestly what could be more festive?
Photographed by SKIMS favourite Donna Trope, Snoop Dogg (real name Calvin Cordozar Broadus Jr.) appears alongside his wife Shante Broadus; Cordell Broadus and their children Luna and Journey; Cori Broadus and fiancé Wayne Deuce; Corde Broadus and his children Zion, Sky, and Elleven. All are pictured matching checked Fleece Sleep Sets, and other items from the brands cosy collection. Never have fuzzy PJs looked cooler.
“I feel so blessed that three generations of my family were able to come together for the SKIMS Holiday campaign! It’s the first time we’ve been featured in a campaign all together and we all loved the super soft, comfy outfits,” said Snoop Dogg, who has sold over 35 million albums worldwide. “The Broadus family will definitely be wearing matching SKIMS this holiday season!”
Kim Kardashian cofounded Skims in 2019 with entrepreneur Jens Grede. His wife, and Skims founding partner, Emma Grede, is also the co-founder of Khloé Kardashian’s Good American denim line. Skims, which specialises in shapewear and loungewear, secured $240 million in Series B funding at the beginning of this year, valuing the business at $3.2 billion.
No doubt Snoop Dogg and his clan will further boost sales.
