A 'sneering' comment about budget supermarket Lidl shoppers during a pitch on Dragons' Den pitch left BBC viewers fuming. London couple Will Moxham and Hilary Kennedy were looking for investment for their vegan meal kit brand Planthood.
The business owners' subscription-based service offers plant-based meal kits for £45 each, reported The Mirror. They were looking for a £75,000 investment for a 2.5 percent share in the business, but the dragons could not agree over the potential for growth.
Touker Suleyman, questioned why customers would pay so much for a kit when they could buy the ingredients themselves for much cheaper at Lidl. Will began: "I wouldn't use Lidl as a benchmark for our service" as Touker added: "I'm just trying to put myself in your customers' position."
