A year after the controversial “Great Jeans” campaign for American Eagle, Sydney Sweeney has stirred up a storm with yet another commercial.
On September 9, 2026, sports betting company Novig released an advertisement featuring the Euphoria actress in barely-there outfits, with sports equipment like basketballs and tennis rackets strategically covering her modesty in multiple scenes.
The campaign immediately drew backlash not only from the public but also from female athletes, many of whom called Sweeney out directly.
