Trump Steaks, Trump University, Trump Vodka – and now, Trump Sneakers. The former president is no stranger to frenzied licensing and intense self-promotion, and the grift continued this weekend, even after a judge ordered him to pay more than $350m in his civil trial ruling.
His next move? Debuting the $399 “Never-Surrender High-Top Sneaker”, branded as “the official” Trump shoe. The 2024 contender stopped at Sneaker Con Philadelphia, a traveling event for sneakerheads, to reveal the shoe on Saturday. Only 1,000 pairs were available to buy, to make this a super limited-edition run; “at least 10” of these shoes will be “randomly autographed” by Trump.
