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Lifestyle

Abigail Klein Leichman

Sneaker Culture Goes Holy: US Guru Udi Avshalom Plans To Bring It To Israel

Israel United States Adidas America Holocaust Yeezy

A boot Jay-Z developed with Udi Avshalom. Udi Avshalom, a footwear product and branding expert with deep Israeli origins, hopes to bring about world peace through sneakers. UDI AVSHALOM

Jay-Z and Sean “Diddy” Combs consider Avshalom their go-to product management and branding guy for footwear by leading brands such as Nike, Adidas, Champion, Fila and J. Crew.

Avshalom is the acknowledged sage of sneaker culture, which he defines as something that “makes the world a lot happier” compared to fussy, uncomfortable footwear like wingtips and high heels.

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