Messaging and social media platform Snapchat has expanded its advertiser base in India tenfold over the past two years, underscoring the growing importance of the country in the social media company's global growth strategy as it looks to monetise one of its largest user markets.
Pulkit Trivedi, managing director for India at Snap Inc, told ET that the company has also seen a threefold increase in the number of advertisers making significant recurring spends on the platform, as brands increasingly turn to Snapchat to reach younger consumers. He did not share the absolute numbers for these metrics.
