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The Guardian - AU
The Guardian - AU
World
Charlotte Graham-McLay in Wellington

Snapchat removes Māori face tattoo filters after outcry in New Zealand

Snapchat SNAP New Zealand Karaitiana Taiuru Instagram
A traditional New Zealand tā moko facial tattoo
A traditional New Zealand tā moko facial tattoo Photograph: Tess McClure/The Guardian

The social media company that owns Snapchat has removed filters that applied images of sacred Māori tattoos to users’ faces, after the discovery of the culturally offensive filters on social media apps provoked an outcry in New Zealand.

An investigation by Radio New Zealand revealed filters featuring tā moko tattoos have proliferated on social media apps such as Instagram and Snapchat.

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