Snapchat’s CEO says he purposefully sets new hires up to fail on their first day on the job

Evan Spiegel wears a black shirt, holds a mic near his face, and holds his hand up (Credit: Justin Sullivan/Getty Images)

• Snapchat CEO Evan Spiegel admits he purposely makes new hires have a terrifying first day to emphasize failure is welcomed—and necessary—to build a more creative team culture.

For most new hires, being asked to pull together a presentation on your first day would be nothing short of a nightmare. But that’s exactly how Snapchat’s cofounder and CEO Evan Spiegel puts fresh talent to the test.