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Social media company Snap (SNAP) is seeing some lift in its beaten-down stock after the company announced the launch of its lightweight, immersive spectacles next year. These techy eyeglasses are part of the company’s aggressive push into augmented reality (AR) products, which are expected to be endowed with artificial intelligence (AI) capabilities. However, Snap has stiff competition in this space, primarily from Meta’s (META) Ray-Ban Meta smart glasses, which are generally well-accepted by customers.
At this juncture, should you consider buying Snap’s stock?