Snake tries to shed its skin

"We want to shift our portfolio from cooling talcum powder to new product lines. In a volatile sales environment, we can no longer rely on only one product category or one country." — Anuraut Vongvanit, Presidetn, The Brithish Dispensary Co

Several generations of Thais are familiar with the "arrow-stuck snake" logo of the cooling talcum powder brand, but The British Dispensary Co wants to transform its product lines after more than a century in business.

Anurut Vongvanij, president of the company, is the third generation of the Vongvanij family to run The British Dispensary. He vows to usher the brand beyond merely talcum powder in a push to appeal to younger customers, eager to develop a global brand in 3-5 years.