The celebrity advisers on Snake Oil, a game show debuting on Fox September 27, include Will Arnett, Christie Brinkley, Kandi Burruss and Ice-T. The show sees entrepreneurs pitch unique products, similar to what happens on Shark Tank, and the contestants have to figure out which products are legit and which are a sham.
Contestants choose a pair of entrepreneurs in each round, and learn about their unique, and often bizarre, products through visuals, including an infomercial, and by quizzing the entrepreneurs. With the help of their celebrity advisors, the contestants must then decide who is selling an authentic product and who is hawking a sham.
