Sumitomo Mitsui Financial Group, Inc. (SMFG) is venturing into the metaverse by leveraging gaming into its business strategy.
The company is exploring opportunities such as integrating corporate advertisements within gaming environments and establishing e-commerce platforms for purchasing in-game items. By managing in-game payment systems, SMFG aims to cultivate new revenue streams.
Development of the project is being spearheaded by a group led by TBT Lab Inc., a tech firm founded by Hajime Tabata, who is known as a key contributor to the acclaimed Final Fantasy series.
