
- Study finds 96% of SMBs agree tech could help them reach new markets
- AI, digital marketing and ecommerce offer the biggest opportunities
- High costs and limited budgets highlight the need for removed barriers
Nearly all (96%) of the small and medium-sized businesses surveyed in a recent study by Shopify agree technology will help them to reach new markets in the next 12 months - but key hurdles are preventing them from full success.