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TechRadar
TechRadar
Craig Hale

SMBs want to use tech more in order to grow - but costs are proving a big barrier

Someone typing at a keyboard, with an ecommerce shopping cart symbol floating in the air.
  • Study finds 96% of SMBs agree tech could help them reach new markets
  • AI, digital marketing and ecommerce offer the biggest opportunities
  • High costs and limited budgets highlight the need for removed barriers

Nearly all (96%) of the small and medium-sized businesses surveyed in a recent study by Shopify agree technology will help them to reach new markets in the next 12 months - but key hurdles are preventing them from full success.

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