Birds do it. Bees do it. Even educated fleas do it. By "it" we mean generative AI, and by birds, bees and fleas we mean Google, Microsoft, Meta and pretty much every other tech firm with one notable exception: Apple. While the likes of Microsoft have been busy bundling various forms of machine learning into pretty much everything and even putting a dedicated AI button on PC keyboards, Apple's been keeping its AI powder dry. In public, at least. But this summer we're going to see some big announcements around Apple AI.
According to Bloomberg, Apple is going to unveil a ton of AI-powered things at its annual WWDC developers' conference this year. As previously reported that includes a much better and more responsive version of the Siri personal digital assistant, which is destined for this year's iOS 18. But there's a lot more where Siri's coming from.
