
BOSTON, Mass.—Smart TVs in the U.S. have reached a milestone with a new study from Hub Entertainment Research showing that American homes now own an estimated 204 million smart TV sets, breaking the 200 million mark for the first time.
The fifth annual wave of Hub Entertainment Research’s “Connected Home” study found that almost eight in ten (77%) TV households say they own a smart TV, up from 66% three years ago. Well over a majority of all TV sets – six in ten (61%) – are now reported to be smart sets, up from 45% in 2020.