An inventor in Bristol who has just landed $1m for her 'smart' menstrual cup believes her device could "revolutionise" women's health. Jenny Button established her start-up - called Emm - during the pandemic in 2020 and has spent two years working with engineers, academics and researchers on developing the patent-pending technology.
The cup syncs with a smartphone app and is able to track a person's period, including volume, flow rate, cycle length and regularity. The device, which is made of medical-grade silicone, is also able to tell the user when it needs emptying. According to its inventor, it lasts for three years and replaces up to 1,000 tampons.
Emm recently closed a pre-seed funding round and is now working with the University of Cambridge as it looks to launch the product in 2023. The invention has already attracted interest from the likes of Google and government innovation agency Innovate UK.
