Dozens of small-scale T-shirt manufacturers and football fans are stepping into a Nike own goal-shaped hole after the company again refused to produce a replica England goalkeeper shirt after England’s best finish at a Women’s World Cup.
Nike refused to change tack following England’s 1-0 defeat to Spain on Sunday, even as Mary Earps saved a penalty and was crowned goalkeeper of the tournament. The company would not commit to producing the shirt, saying only that they were “working towards solutions for future tournaments”.