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Bangkok Post
Bangkok Post
Business

Small player EV Primus preps electric car supermarket

Dongfeng electric vehicle China
Mr Pitaya wants to differentiate his EV business from key rivals by developing a multiple-brand electric vehicle supermarket.

EV Primus Co, the distributor of China's second-largest automaker DFSK (Dongfeng), is planning to set up an "EV supermarket" for motorists with varied lifestyles as it strives to compete in the electric vehicle market.

The company believes car brands may not always be the greatest draw for customers.

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