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The Guardian - UK
The Guardian - UK
Entertainment
Keza MacDonald

Small but mighty! Remembering the GameCube, Nintendo’s purple box of delights

Two women holding the purple GameCube console and controller at a press event in Tokyo in August 2001
A hint of Fisher-Price about it … The new GameCube is displayed at a press preview in Tokyo in August 2001. Photograph: Yoshikazu Tsuno/EPA

This week marks the 25th anniversary of the Nintendo GameCube, the first console I ever bought with my own money. I vividly remember getting on the bus after school with a year’s worth of savings safely zipped into the pocket of my bag and going to a branch of Currys, where I dumped a bunch of notes, coins and vouchers on the counter to collect my pre-order. (It turned out that some of the vouchers from the previous Christmas had expired, but the guy at the checkout clearly felt so sorry for me that he redeemed them anyway. If you’re out there, Currys guy: thank you for taking pity on a desperate 13-year-old.)

If it hadn’t been for the ill-fated Wii U console, whose failure to take off in 2012 resulted in the first unprofitable periods in Nintendo’s game-making history, the GameCube would be remembered as the company’s biggest flop aside from the infamous Virtual Boy, from 1995. Released in Japan this week in 2001 (and in May 2002 in Europe), this surprisingly powerful purple cube sold much less than the Xbox and the PlayStation 2. With its squat, colourful form and unusual controller, arranged around a big traffic-light-green A button and small analogue sticks designed for small hands, it had a hint of Fisher-Price about it.

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