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Digital Camera World
Digital Camera World
Hillary K. Grigonis

Slurpees, sneakers and…retro cameras? This tiny keychain camera is made for Y2K outfits and retro vibes

The 7-11 New Balance Mini Camera.

The tiny retro-inspired Kodak Charmera became an instant viral sensation when it launched last year, creating a spike in the number of tiny, so-called “keychain cameras.” But one of the latest to follow the trend comes from an unusual source: Two brands known for Slurpees and sneakers.

In Hong Kong, 7-11 and New Balance have teamed up to launch a series of retro-inspired products earned through a rewards program dubbed “Rewind to Fun.” One of the latest retro-inspired gadgets to arrive is a 1.6MP keychain camera, called simply the Mini Camera.”

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