When Elon Musk walked into Twitter’s offices on 26 October carrying a sink, one day before he bought the platform for $44bn (£38bn), it was the first sign that the tale of his ownership would not be a conventional one. “Let that sink in!” he tweeted. For everyone swept up in what followed – from thousands of Twitter employees to advertisers and critical journalists – it certainly has now.
Musk’s reign since has proved unpredictable and controversial, with the Tesla CEO losing the title of the world’s richest man in the process. Here are some of the standout moments from those eventful past 10 weeks:
