“Slowly infuse before you rapidly change your logo,” The Blackpepper Studio on the dos and don’ts of branding

A man and a woman in brown standing in front of wicker stools in the sun.

The Blackpepper Studio is an award-winning design and experiential studio headed by Nkenna Amadi, co-founder and lead web designer and developer and Asmah Mansur-Williams, co-founder and lead brand designer. It is based in London but heavily influenced by the Lagos roots of its founders.

I met the duo at Frontify's conference – Paradigms – recently, following their talk on the tension between heritage and evolution, all about pushing brands forward while respecting the past.